Unlike other razor companies, Billie is selling the products around the idea that body hair should be celebrated and free of any shame, no matter what areas women decide to shave. Its original video reportedly garnered more than 20 million views, with people commenting on the empowering message behind showing a woman's armpit hair. The idea behind the new campaign comes after the success the razor brand experienced for Project Body hair. 'A lot of women feel the pressure to remove their body hair when they're wearing a bathing suit, so we felt like it was the perfect time to get out there and say, 'no matter what you choose, you're already summer ready.'' 'To celebrate our one-year anniversary of Project Body Hair, and the beginning of summer, we wanted to challenge the notion of being 'summer ready,'' she continued. 'Red, White and You Do You continues to emphasize our stance that shaving is a choice, not an expectation,' said Billie Co-Founder Georgina Gooley.

Priorities: 'By showing and celebrating the fact that women have body hair, we're hoping to remove the shame around it,' said Billie Co-Founder Georgina Gooley

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